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Digital marketing is not the next generation of marketing, it’s the current generation of marketing. Social media marketing, search engine optimization, email marketing, and online advertisements are each aspects of digital marketing.
The internet is proving to be an everyday staple of life. Marketing isn’t the online thing that’s becoming digital-first. Online education is growing as well.
Online certifications are newer forms of education programs that teach important information about a platform or service while providing proof of knowledge for potential employers and clients.
The REDC offers multiple digital marketing certificates that will help you launch your marketing career:
- Certificate in Digital Marketing
- REDC Social Media Marketing Certification
- REDC Internet Marketing Fundamentals Certification
Keep reading to learn more about what you can do with a digital marketing certificate from the REDC.
In this article, we’ll cover everything you can do with digital marketing certificates, including how to get them.
1. Seek Entry-Level Digital Marketing Jobs
Most entry-level digital marketing jobs can be done by anyone—as long as they have the required skills. With multiple online certifications, you’ll be equipped to enter a digital marketing career.
Online certificates prepare people with the skills and knowledge necessary to work in a specific field.
2. Gain Experience Outside of Your Wheelhouse
While working in digital marketing you may feel yourself getting pigeon holed into a specific niche. This isn’t a bad thing if you enjoy your work, but if you want to stay up to date on industry trends, it’s not ideal.
Getting online certifications will give you a better view of wider trends and skills in digital marketing.
3. Take On Digital Marketing Tasks
While working at your existing job, you can get certified and take on digital marketing duties. Depending on where you work and what opportunities are available you can try pivoting into social media management, SEO, or even content creation.
You don’t need to go back to college just to learn about digital marketing. Online certifications give you enough understanding to get started in digital marketing in your current place of employment.
4. Learn How to Market Your Business
As a business owner, you have a lot to take care of. You likely don’t have time to delve into college courses to learn about digital marketing best practices.
Online certifications can be taken at any time at any place with an internet connection. While running your business, you can learn how to run social media campaigns, run online ads, and create content during your own time.
5. Start A Freelance Business
As a freelancer, you can choose your own clients and take control of your schedule. When you have a certificate, you can start offering your skills as a freelancer.
If you plan on going this route, you could find a specific area you want to pursue like graphic design or content writing. Whichever niche you choose, display what certifications you’ve gotten proudly.
6. Gain Knowledge to Use Later
Even if you aren’t currently working in digital marketing, you can still use your time to gain knowledge that you can use later.
If you don’t know how you want to enter digital marketing or are just curious, take some certification classes and see what you find interesting. It’s much cheaper and easier than traditional education options.
What Jobs Can You Get With A Digital Marketing Certificate?
You don’t need a formal education to get a job in digital marketing. With an online certificate, you can start applying and working entry-level jobs. These are the digital marketing jobs available with a certificate:
- Graphic designer
- SEO specialist
- Email marketing specialist
- Social media specialist
- Google ads specialist
If you’re starting out with only a certificate, you’ll be limited to specific entry-level jobs, but those are great starting points for successful long-term careers.
Who Should Seek a Digital Marketing Certificate
Digital marketing certificates are not for everyone. If you’re looking for a job in education, accounting, or anything that isn’t digital marketing, you shouldn’t be taking certification classes.
Anyone who is planning on pursuing a career in digital marketing, people who want to transition out of a different field, and people who want to get higher up in digital marketing are great candidates for seeking an online marketing certificate.
How to Get a Digital Marketing Certificate
There are a lot of certificates you can take at any time and start your education journey. If you’re solely looking for educational opportunities, it’s hard to go wrong as many of these have great information in them. However, there are only a handful that are widely recognized.
- HubSpot Academy: Digital Marketing Certification
- Google UX Design Professional Certificate
- Google Digital Marketing & E-commerce Professional Certificate
Get Certified in Digital Marketing With The REDC
The digital marketing certificate offered by the REDC is a self-paced course offered by the Online Marketing Certified Associate (OMCA) credential. This certificate will get you more than equipped to start running advertisements and planning social media messaging.
The REDC offers professionals the tools they need to be successful in any field and job placement. Events, on-demand training, and career services are all available tools anyone in Yavapai County can tap into to jumpstart and upskill their career.